01
Keyword research and search intent
We research how customers search by product type, brand, feature, use and location. Commercial keywords are mapped to categories, while detailed model searches belong on relevant product pages. Informational questions support buying guides. This gives each page a clear purpose and reduces competition between your own URLs.
02
Product page SEO
Product descriptions should help customers decide. We review titles, headings, specifications, image descriptions and contextual links. Recommendations prioritize original information about materials, dimensions, compatibility and care. Delivery, returns and stock information should be easy to understand. Content length follows customer needs rather than an arbitrary word count.
03
Category and collection optimization
Category pages connect broad buying searches with relevant products. We review headings, introductory copy, collection structure and useful selection guidance. The goal is to explain differences without burying the product grid beneath repetitive text. Supporting content can address sizes, features, applications and common buying concerns.
04
Technical SEO for online stores
Our ecommerce technical SEO review covers crawling, indexing, canonical tags, XML sitemaps, redirects and broken links. Filters, sorting URLs, pagination and variants are assessed individually. We also review mobile performance and Core Web Vitals opportunities. Valuable pages should remain discoverable while unnecessary URL duplication is controlled.
05
Store architecture and internal links
Clear navigation helps customers move from a department to a collection and then to the right product. We review breadcrumbs, related products and links from relevant guides. Descriptive anchors support browsing naturally. Important collections should have useful internal pathways instead of depending entirely on the store search bar.
06
Helpful content and product schema
Buying guides, comparisons and FAQs should answer real questions and link to appropriate products. We review eligible Product, Offer and Breadcrumb markup against visible information. Prices, availability and identifiers must be accurate. Genuine reviews may be marked up where eligible; fabricated ratings and unsupported claims have no place in the strategy.