SEO Report Builder
Turn a Google Search Console CSV export into a clear SEO performance report. Add a previous-period export to compare changes, then print or save the report as a PDF.
How to export your data
Go to Performance → Search results and select the date range you want to report on.
Open either Queries or Pages and export that table as CSV. Use the same table for a previous-period comparison.
Upload the CSV here, inspect the figures, then print or save as PDF from your browser.
What this report includes
The report sums clicks and impressions from the rows in your uploaded file, calculates overall CTR from those sums, and weights average position by impressions. It charts the leading exported queries or pages and flags simple opportunities from the data.
Search Console exports can contain a subset of all rows. Consequently, this report describes the uploaded CSV; its totals may differ from the Performance chart in Search Console. Use its filters and date ranges consistently when comparing periods.
- Clicks and impressions for the exported rows
- Calculated CTR and impression-weighted average position
- Top queries or pages by clicks or impressions
- Optional previous-period change for headline metrics
- Plain-language observations to review before sending to a client
Frequently asked questions
Can I upload an Excel file?
Export CSV from Search Console. This version does not read XLSX workbooks.
Can I compare Queries with Pages?
No. For a comparable report, upload the same table type for both periods.
Does the tool connect to my Google account?
No. It reads the CSV files you select locally in your browser. It does not request account access.
Why are the totals lower than Search Console?
Search Console exports and query tables can omit some data rows. The report sums the rows in your file and labels them accordingly.
Does the report prove what caused a change?
No. The observations highlight items to investigate. Changes can reflect seasonality, queries, rankings, SERP layout or reporting limits.
Need the analysis behind the numbers?
Huzaifa Mansoor at HuzDigital can connect Search Console trends with technical SEO, content changes and qualified leads to build your next action plan.
Request an SEO strategy review